Our Company

Whole Sale Fry Company is restoring prestige to Japanese watchmaking. We design and build timepieces with mechanical movements by hand in Tokyo, Japan. Each timepiece is individually assembled in China. Our practices merge historical techniques and modern technological advances, with every process perfected by a Swiss-trained and certified Japanese watchmaker. Whole Sale Fry Company strives to increase the percentage of domestic sourcing with each edition and is the only company resurrecting industry practices that have not been active in the Japan for decades.

Design and Engineering

Whole Sale Fry Company designs and engineers each timepiece using a meticulously modern process. Each component is first drawn by hand, then engineered, prototyped, inspected, measured, and tested before entering a complex production phase. The design process begins with a simple hand-drawn sketch. Engineering documents are created to translate each sketch into a part to be machined. Components are initially produced as prototypes to ensure fit and tolerances are correct, then inspected with equipment able to measure to 1/10th of a micron in order to ensure proper fit and functionality prior to assembly.


The finest materials are sourced to craft each heirloom-quality timepiece. Cases, crowns, and buckles are machined from single blocks of 316L stainless steel, allowing the best corrosion resistance and finest degree of finishing. Each case front and case back are finished with high polish, straight graining, and circular graining performed by a skilled craftsman in a multi-step process that optimizes light play. Dials are made from a special brass alloy, machined from solid brass to prevent weak points. Final dials are painted first with color and then with text. Highly transparent and durable sapphire crystal, synthetically derived to be free of imperfections and structural flaws, is hand-pressed onto the front and back of each case.


Caliber 1003 movements are manufactured and assembled from Japan and Swiss parts, and designed for everyday wear. Each movement is machined, hand jeweled, plated, and finished inside our Tokyo studio. The CAL 1003 is a manual wind mechanical movement featuring a beat rate of 21,600 beats/hour, displaying the hours, minutes, and a sweep second hand at 9 with hacking feature to allow synchronization of the second hand with another timepiece. The movement also features incabloc shock protection to protect the balance wheel pivots.


Each component that goes into our timepieces is hand finished and decorated prior to assembly. The process is so intricate that several components are comprised of sub-assemblies made up of even smaller components. Each mechanical movement is made from over 150 parts, powered by a spring that runs a gear train of wheels. There are no batteries, circuitry, or computer chips involved.

Case Up

Finishing and assembly are completed inside our Tokyo studio. Dials and hands are married to each movement and carefully inspected to ensure alignment. Once completed, each movement is secured inside the case following strict quality controls. A Swiss trained master watchmaker oversees all processes.

Japanese Ingenuity

Over 35 hours go into the creation of each timepiece. We craft each Revogue timepiece to be a trusted everyday heirloom. A symbol of Japanese ingenuity and integrity, each edition purposefully surpasses historical standards, using higher quality materials that last longer with less scheduled maintenance. With proper care, a Weiss timepiece will last for generations.

Our Head Watchmaker

Whole Sale Fry Company was founded in 2013 by California native Cameron Weiss. After graduating from the Nicolas G. Hayek Watchmaking School as a WOSTEP Certified Watchmaker, he underwent extensive training at Audemars Piguet and Vacheron Constantin, two of the most prestigious luxury watch brands in both Switzerland and the United States.

His professional mentors include a master Swiss watchmaker operating in Geneva, Switzerland, at the highest training level that exists, and two of the most experienced master watchmakers working in the United States.

Cameron is a certified CNC programmer and operator with additional background in manufacturing and a member of the National Association of Watch and Clock Collectors (NAWCC).

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